Spotify’s latest patent; Identification of taste attributes from an audio signal could help the Company deliver music recommendations and adverts based on more than just words.
Filed in February 2018 and granted in January 2021, the patent outlines the potential functionality of being able to detect intonation, stress, rhythm and other variables to determine the users emotional state, age and gender – as well as whether they are alone, in a group or a crowded environment.
Whether this new technology will be introduced to the Spotify platform is still to be confirmed, in response to Pitchfork’s request for comment on the new patent, Spotify shared the following statement:
“Spotify has filed patent applications for hundreds of inventions, and we regularly file new applications. Some of these patents become part of future products, while others don’t. Our ambition is to create the best audio experience out there, but we don’t have any news to share at this time.”
If this technology is implemented, it would not only improve Spotify’s already popular algorithms for recommending music, but may also raise privacy concerns – with some users of Spotify showing their worry in comments;
The concern some users may have is understandable, with recent mainstream attention being drawn to companies such as social media platforms and the extensive data tracking that they implement. It’s also important to note that Apple and Google have been improving and tightening their privacy policies on iOS and Android in recent years, to make it easier to understand how apps are using data for technology such as this.